Friday 17 June 2011

Privé to the secret

In my former job, when I had hair products coming out of my ears (sometimes literally, if I was absentmindedly spritzing at the desk) it was easy to get a bit 'blah' about a new range. Flashes of brilliance aside, there is alot of mediocre stuff out there. I suppose the same can be said of restaurants, hotels and men - but I won't go into that today...

Privé is one such of those fabulous flashes. The range of 26 products (styling and care) is formulated with herbal blends, giving each product a gorgeous and grown-up fragrance. In fact, it's not just the fragrance that is grown-up (I'm sorry, but who wants to smell like a chocolate cupcake after their 14th birthday?), the whole range has an air of earthy sophistication about it; from the simple packaging that is refillable, reuseable and/or recyclable, to the certified organic ingredients used in some of the lines. It's like a summer in Provence in haircare form.


Perhaps, this is what inspired French-born session stylist Laurent Dufourg, when he created this little oasis of herby haircare to use on the celebrity clients that visit his five US salons (that span coast to coast, from NY to LA). Or perhaps he just wanted some products that worked. Because the best thing about this range is that it actually does.

I've used up the Daily Shampoo & Conditioner - my hair looked shinier and was easier to manage the whole time. My favourite product though, is the Finishing Texture Spray. It's weightless, non-sticky and creates a gorgeous texture with just a spritz and scrunch - I know lots of mediocre imitators that promise all of this but, in my opinion, fail on every count. Each of the products I used has an rrp of £12-14.

 
Privé has been a stateside secret for 10 years, but now it's here *small (but sophisticated) yippee*. The Urban Retreat in Harrods stocks the range and it's available to buy online here. The products can only be bought from salons and, as it's new to UK shores, it might be a while before a salon near you stocks it, however you can find your nearest by calling 01372 824701.